Journalism 2.0



Podcasting was developed as part of the audible revolution. A podcast is a digital medium that consists of audio, video, digital radio, and more files that can be subscribed to or downloaded as well as streamed online or through a mobile device. The term “podcasting” was first said by Ben Hammersley in “The Guardian” newspaper. Other notable people who were part of the podcast origins are Adam Curry, the first person to figure out how to get audio files automatically onto an mp3 device, and David Winer who created the <ENCLOSURE> tag.

The meaning of “podcasting” has been largely debated. Most believe that it is derived from “iPod” and broadcasting, but an iPod is not necessarily needed to download or listen to apodcast-diagram podcast. Other possible meanings include Pod (capsule) broadcasting and POD (Portable on Demand) casting. Microsoft even tried to call it “blogcasting” to drive people away from the Apple product affiliation, but it was not successful. “Vodcast” is also a popular term that refers to a video podcast that includes vide clips, and are often Web television series.

There are many benefits of podcasting. Web syndication allows stock-photo-web-syndication-word-cloud-concept-237986791everything to go directly to a person’s computer, and there is no gatekeeper which provides a lot of freedom when podcasting. In addition, it has allowed the creation of more and specific contents, and it is portable  which makes it a very convenient tool.

Categories: Journalism 2.0, Podcasting

Tags: vodcast, iPod, broadcasting, Ben Hammersley, David Winer, Adam Curry, web syndication, convenient, audible revolution

Politics 2.0: Obama Campaign


Traditional political strategies and campaigns have transformed due to the evolution and exponentially increasing influence of social networking and media in people’s daily lives. Facebook, Twitter, and YouTube are particularly useful social media tools in political campaigns today. Some political uses of Facebook include transparency, connecting people on a global level, humanizing the candidate, creativity, micro targbarack20eting, and working for the citizens. The first real instance of the power and importance of politics 2.0 was U.S. President Barack Obama’s election campaign.

Obama’s campaign was successful for many reasons, and it taught us what strategies are most successful. First, his campaign focused on addressing individuals and personalizing the message to each person. Due to complete databases, U.S. campaigns are able to identify which citizens are Democrats or Republicans, as well as their opinions about important issues 1-socialnetworsuch as abortion, gay marriage, immigration, etc. He also had around $600 million to work with to create a successful campaign, but most of this money was made up of small donations under $100. He showed that many small donations could add up over time and amount to more than a few large donations.

In addition Obama was able to appeal to Generation Y by using social networks as forums for communication, especially Barack-Twitter-620-480-Black-EnterpriseFacebook. Other forums he used to reach voters were  two Twitter accounts, YouTube, MySpace, SMS/call centers, online advertisements, Tumblr, Google+, Instagram, and a blog. He also had a very well designed web page, Although all of these tools proved beneficial to his campaign, both politics 2.0 and 1.0 strategies and tools are necessary for an effective campaign and to win an election.

Categories: Journalism 2.0, Politics 2.0, Social Media

Tags: Barack Obama, Twitter, Facebook, Google+, YouTube, campaign, politics, micro targeting, donations, strategy, tools, media, success, Gen Y

Valenti Sanjuan


Valentí Sanjuan is undefinable. He has been described as an adventurer, a blogger, a You-tuber, a comedian and an inspiration. He is 33 years old and is well-renowned for making videos of interesting things, getting paid to go on adventures and do what he wants. “My focus is on how to make content, not money,” says Valentí.

Valentí began working on a Catalunya radio as a normal journalist in a newsroom. During the global economic downturn, his contract was not renewed after 7 year of employment at the radio company. He entered crisis mode because he no longer had any idea about what he would do for money, for work, or for the rest of his life. He decided to break free from his comfort zone and try something he believed to be different and interesting.

He got a space and streamed a show known as “Visto lo Visto TV” with images while mirroring the radio show structure. The show included interviews, a live audience, and was funded by a beer brand. However, he realized that they went awry by trying to mirror the radio show style exactly, and it was time to change up the format. url-2It was then that he created a more stand-up comedy style show similar to that of “Late Night With Jimmy Fallon” and other late night talk shows. The show got nearly 2 million viewers per month, but the audience was mostly younger, composed of teenagers ages 13-15. Valentí wanted to appeal to an older audience, but his attempt to refocus the show failed.

Although his show struggled, his personal YouTube channel became extremely popular. He has made a business and a name for himself by doing things that people wouldn’t normally do with just him1237836_525282117551301_1082245821_n and his camera. For example, in honor of his mother who passed away, he ran for 10 days from Barcelona to Santiago, Spain. He also can transition seamlessly from inspirational to fun and silly. He recently crashed a secret, private Ellie Goulding concert where he was not listed as a guest.   Although his goal was not to inspire, the messages of his videos often appeal to our core values.

Categories: Journalism 2.0, Valentí Sanjuan

Tags:YouTube, radio, talk show, inspirational, Visto lo Visto, adventure

Digital Storytelling


Digital storytelling is a short form of digital media production that allows everyday people to share aspects of their life story. It is also known as a multimedia story which is a combo of text, pics, vids, audio, graphics and interactivity presented on a website in a nonlinear format in which the info in each medium ds3-20gunn1is complementary, not redundant. Some advantages of digital storytelling includes the background information that is provided to the story, as well as the use of databases, infographics and boxes to enhance the interactive experience. Feedback is also a very essential and useful in digital storytelling.

There are two types of digital storytelling: The reporter is in charge of putting the whole story together, or the editor/producer determines which stores should be analyzed in a multimedia format. One good example of a digital story is the National Film Board of Canada’s “Bear 71.” 8e49160eIt is an interactive and social narrative that offers observations and records of the interaction between humans, nature and technology. It was launch as part of the interactive art installation at the 2012 Sundance Film Festival New Frontier Program. The multi-platform experience allows participants to explore and engage with grizzly bears using augmented reality, webcams, and motion sensors. This digital story is an example of the ever evolving digital world.

Categories: Journalism 2.0, Digital Storytelling

Tags: Bear 71, multimedia, interactive, non-linear, texts, pics, audio, Sundance Film Festival, infographics, databases

Marketing and Advertising 2.0

In this digital age, social media is more valuable than ever in the marketing and advertising world. Traditional marketing techniques are more expensive, less effective, and slowly becoming irrelevant. The profits of social media, especially blogging, is significant for corporations.internet-marketing-tree

A corporate blog is a blog created by an organization to reach a specific objective, and is manage by an official or semi-official worked or partner of an enterprise. Some of the advantages of a corporate blog are that it’s cheap, immediate, helpful with crisis management and networking, provides feedback, and is useful to learn about clients and competitors. There are five types of corporate blogs that address different situations and areas within a corporation. A brand blog is used to introduce a new product, while a product/service blog is used to test that product or service. An employee blog is corporative and is helpful to the employees. A special happenings blog is used to promote and prepare for special events, and a sector blog is used to promote a specific product or market.

Corporate blogs have the potential to develop a company’s reputation and to engage with customers and build brand loyalty. One of the most difficult aspects of running a good corporate blog is providing the proper content that will be interesting and innovative while avoiding typical sales-talk. If a blog is primarily used for sales, fails to be dynamic, and is neglected then it will bring more harm than good to the company. made a list of “The Top 3 Blogs To Inspire You”, and they are Marriott International, Virgin Atlantic, and Instagram. All three blogs bring something dynamic, innovative, and unique to the blogging world that has helped each company transition from marketing and advertising 1.0, the the world of 2.0.


Categories: Journalism 2.0, Social Media

Tags: corporate blog, Instagram, Marriott International, Virgin Atlantic, marketing, advertising, 2.0

Citizen Journalism and Social Media 


The concept of “citizen journalism” is very controversial with journalists. A citizen journalist is a citizen or group of citizens with an active role in different processes such as picking up news, news analysis, and the spread of news and information. Journalists defend that journalism is a professional discipline which cannot be used for everyone. There are rules and important ethics that must be respected. However, many others believe that citizen journalism is a citizen incursion in the Information Society that is very helpful.

Citizen journalists have captured many significant events throughout history. There have beeTwitter Hudsonn tweets about the plane that landed on the Hudson River, YouTube videos capturing catastrophic events such as 9/11 and the tsunami in Japan, and even the well respected and credible CNN has created iCNN where people can post their news stories.

The truth is, with all the various social media networks and mobile technology, citizen journalism is unavoidable and inevitable. All a person needs is the desire to communicate and investigate, material with quality informatioCitizen-Journalismn, and a tool to record the news. Citizen journalism should be treated as an asset rather than a threat to professional journalism. They don’t try to overshadow professionally published stories, but rather add additional information to complete a professional’s information and they provide the news for free. If anything, these citizen journalists allow professionals to have more accurate and credible information to report.

Categories: Journalism 2.0, Social Media

Tags: citizen journalism, 9/11, tsunami, Hudson River, news, iCNN, Information Society

Digital Tools: The Google Generation 

The world entered the Google Generation after a series of technological advancements and a boom in the popularity of social media tools such as Twitter, Facebook, and various others. In order to reach people, you need to use a familiar channel and language to communicate what you want and need. images-1Today, the channel is the Internet and the language has become digital. You can get answers to any question just by putting it in the Google search engine, or by posting your question on a social network.

Google has provided us with many tools to help make our quest for answers easier and more efficient. Google Alerts is a content detection and notification system that sends you emails when it finds results that match your search terms. Google Trends is a tool that shows how google-media-toolsoften a search term is entered relative to the total search volume across the various regions of the world. Google Media Tools allows users to use digital tools that can enhance news gathering and help create exposure across television, radio, print and online outlets.

The Google Generation has also provided us with an outlet to spread information on a global scale and create a sense of community. Trends such as flash mobs, group selfies, and the infamous Harlem Shake use social media to bring people together through participation. These social media tools can also be used to spread awareness for a cause. More recently, the ALS Ice Bucket Challenge was a video trend that raised awareness for Amyotrophic Lateral Sclerosis, a degenerative disease that attacks the progressive motor neuron. People would dump a bucket of ice on their heads and then nominate friends to film a video of the challenge in 24 hours. This was a fun and inclusive way to spread awareness, raise donations, and create a global community of support.

Categories: Google, Social Media, Journalism 2.0

Tags: Google alerts, Google media tools, Google trends, ALS Ice Bucket Challenge, Harlem Shake, selfies, flash mobs, community

New Social Networks: Google+


Google+ is a collaborative social network that was developed in 2011, making it a new social network in comparison to Facebook and Twitter. Although not every uses Google+ now, it will only continue to grow and expand because everything we do and use is Google. Google is our search engine, our email, the home base for our documents and presentations, and Google+ will allow us to connect our friendships and networking to all of our other web activities.

The beauty of Google+ versus a network like Facebook is that you can organize your friends into different circles, and each person can be in more than one social circle just like in real life. Google plus brings people together within the context of many of Google’s services. In the past, a person had to be invited in order to create a Google+ account, but today all you need is a gmail account.


Categories: Journalism 2.0, Social Media, Google

Tags: Google+, gmail, circles, network, friends

Social Networking 


A social network is any social structure that allows you to connect directly with other people and network. Generally these people share common interests, opinions, values, workplaces, or or merely a friendship. There are various types of social networks that serve different functions. LinkedIn is a social network that facilitates professional networking, while Twitter is used to chat and inform. The music app, Spotify, gives content while the widely used Wikipedia is a collaborative social structure that allows many people to contribute to the content. Finally, there are social networks that perform all of these functions at the same time, such as Facebook.

The argument over whether blogging is a social network or not has still not been settled. Some believe that it does not perform the basic function of a social network because the main platform (i.e. WordPress) doesn’t provide the communication and networking function that many others do. However, I believe blogging is a social network. First, each individual provides content to readers, and can be followed by people who share a similar interest to the content in the blog. In addition, this content can be commented on by the public. The blogger sometimes provides a blogroll of links to other blogs that have similar content to theirs, and provides readers with links to connect them to more content.

The structure of a book club is similar to that of a social network. It is a group of people who meet to discuss a book that they have read. This group of people can be private and composed of a small circle of close friends, or it can be publicly organized and be composed of members of a community who want to participate.  Therefore, a book club is a social structure that allows you to connect directly and network with people who share interests, values, opinions, etc. The Barcelona Book Club blog combines the qualities of the typical book club with the modern day online social network to create a global book club.


The Internet has become more dominating than ever over the last decade, making face-to-face communication and the use of pen and paper nearly obsolete. Today, blogging is viewed as a useful tool for businesses to establish relationships with their target audiences, and strategically create posts that will attract these audiences. However, blogging or web logging also provides a way for people to develop their “digital identity” and share their thoughts, feelings, experiences, and opinions with the public. The whole purpose of social media and blogging is to provide a public forum for discussion and develop a network that extends across a global spectrum. In contrast, although it provides the tools to reach a large audience and spread ideas globally, it also allows people to find and create a smaller community of people with similar interests.

I have taken the outdated concept of a book club and have given it a digital “face lift.” The old version of a book club is an exclusive gathering of friends who meet in person to discuss a book. Blogging has made it possible for me to develop an universally inclusive version of a book club where anyone can share their thoughts and opinions on books they have read, and can even find suggestions for other books to read.

The beauty of blogging is that you don’t have to be an expert to write about topics. Passion, intrigue, and enthusiasm are enough to make you a credible blogger. I am not a critic nor am I an author, but I do enjoy a well-written book. My appreciation for open discussion and literary insight has motivated me to develop this book club, and is enough to classify me as a “blogger.”


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